FIRST LOOK: Inside the latest Roger Dubuis monobrand boutique


Low volume, high value, players like Roger Dubuis need a significant presence in London because of its attractions as a global destination for watch lovers from China, the Middle East, America and the rest of the UK.

Opening on Bond Street, London’s most luxurious thoroughfare, is more expensive per square foot than almost anywhere, but Roger Dubuis watches are not cheap either, so locating a boutique in such a prime location was inevitable.

According to retail consultant ICSC, Bond Street was the third most expensive retail space in the world last year at $1,744 per square foot per year (the North end of 5th Avenue in New York came second at $2,250 per square foot per year).

WatchPro was shown around the new London store by Roger Dubuis CEO Nicola Andreata. It is only the third Roger Dubuis store in Europe, joining Monaco and Geneva, and one of 25 world-wide.

At 463 square feet, the boutique is bijoux, modern, and makes a virtue of the company’s tag line: Dare to be Rare.

Take a look ….





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