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FIRST LOOK: Franck Muller’s new concept boutique

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Franck Muller has unveiled its brand-new concept boutique in Hong Kong.

Located on Queen’s Road Central, the new 1,600-square-foot boutique is adjacent to prestigious institutions, as well as other international luxury brands.

The brand explained how the concept boutique strives to lead guests to delve deeper into the world of Haute Horlogerie.

Stepping inside, you will be greeted with Franck Muller’s tourbillon chandelier, inspired by the Giga Tourbillon with a gigantic tourbillon structure accounting for the overwhelming part of the dial.

The marble wall is characterized by the index design drawn from the Vanguard collection and based on its novel concept, the bar counter provides each guest with an open space to relax on bar stools and experience the timepieces up close.

Franck Muller says the VIP lounge also allows guests to immerse themselves in the time art of the brand in their own private space.

Now open, the brand is welcoming all connoisseurs of luxury timepieces.

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