Hublot launched the Hublot Cup in recognition of the official presentation of the Juventus Official watch in Italy.
The Juventus Stadium was opened just for the watch brand and a 40 minute game ensued, involving two teams and 22 players.
The teams were made up of Hublot retailers playing against journalists and resulted in a win for the journalists with a final score of 7-6.
The game was followed by a cocktail evening, which also included an official presentation of the limited series King Power Juventus.
The Hublot Cup was created to reiterate the link between Hublot and football. The Swiss brand became involved in football in 2006 and since then has worked closely with FIFA as official timekeeper and official watch of the FIFA World Cup.