Hublot has opened its first ever pop-up store with the temporary shop springing up in the main atrium of the Paragon Shopping Mall in Singapore.
The shop will run for just 10 days from today until September 23. The timing of the shop has been carefully chosen to coincide with the Singapore Formula One Grand Prix.
The watch brand has collaborated with design agency Asylum, headed up by Chris Lee, to create an impressive space that it describes as fusing art and functionality – a “design that pulsates with the energy of Hublot”.
Hublot chief executive Ricardo Guadalupe said: “As the official watch of the FIA Formula One Grand Prix, Hublot is set to develop and present one of the most inspiring and novel projects in a form of a pop-up store in a highly sophisticated country like Singapore to kick off the Singapore Formula One Grand Prix.
“We hope that the celebrated Hublot pop-up store will not only add a unique shopping experience to the exciting night race in Singapore, it will also be a platform to unite all Hublot and Formula One fans from all over the world to meet in one place.”
For more images of the striking Hublot pop-up store click here.