Police has launched its first European kiosk in the UK, which is part of a long-term retail strategy.
The fashion brand’s kiosk at Lakeside in Essex is the first step in a long-term plan to enhance brand awareness, grow the brand’s presence and to claim space within key retail locations.
The kiosk opened on July 1 and is intended to provide shoppers with the complete brand experience, allowing customers to have the opportunity to browse all Police products in one location.
The kiosk features products from the entire Police portfolio including watches, sunglasses, fragrance, jewellery and leather accessories.
Throughout the summer, Police is also offering promotions, competitions and gifts with purchase, which include Police branded beach towels, earphones and shower gels.
Additionally, there is also a limited number of watch box sets available each day at reduced prices from, aimed at attracting new customers to the kiosk.
The Kiosk is in the Lakeside Shopping Centre’s Upper Mall.