First Class Watches reveals rebranded website ahead of festive season

First Class website

Online timepiece store First Class Watches has unveiled an upgraded website following a branding overhaul.

The digital platform, which has been released in time for the festive season, is optimised for use across all devices.

Having found that an increasing amount of shoppers are making purchases online, the company made the decision to offer over 100 items on its new site alongside full stock information and specifications, product filtering, videos and 360-degree product imagery.


“Carrying forward with another impressive year of trading, we are thrilled to keep the momentum going by launching our phenomenal new website and we are sure it will showcase our brands and products better than ever before,” said Jamie Brown, owner and director of First Class Watches.

“Our new website branding lends a luxury feel to the First Class Watches website, which is in keeping with our sophisticated and high quality brands.”

The company is hoping that launching its new website prior to the critical retail period will persuade customers to purchase and further increase its market share.

In 2017 alone, First Class Watches has partnered with over 25 new watch brands and it is has been recognised for the second year running as a finalist in this year’s WatchPro Awards ceremony, which celebrates the best retailers and brands in the industry.

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