First Class Watches launches first TV ad campaign


Online watch retailer First Class Watches has launched its first ever TV advertising campaign.

The campaign hit UK screens earlier this month and will continue into the new year, with the growing company hoping to capture the attention of consumers in the crucial period before and Christmas.

First Class Watches claims that the promotion will reach more than 1.5 million viewers and is currently being shown on channels including: More4, Dave, Really, Discovery, Discovery Turbo, Discovery Science, Gold, Shed and National Geographic.


The advert itself is a 30-second promotional clip which highlights First Class Watches’ wide range of over 5,000 different branded watches. Taking centre stage is the new Citizen F150 Satellite GPS watch, which is showcased as an example of some of the exciting new technology on offer.

The advert concludes by then focusing on some of the retailer’s unique selling points, such as free next-day delivery and a selection of five-star customer reviews.

“After trading online for over 10 years, we are very excited to bring First Class Watches to a wider audience and share our passion for personal customer service,” said Scott Lucas, e-commerce manager.

Launched in 2005 by high street jewellers James Moore & Co, First Class Watches is now an established fixture in the UK watch industry, stocking over 70 watch brands. The launch of its first television advertising campaign is a sign that things are growing from strength to strength for the online retailer.

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