Unique Jewelry is gearing up to showcase its Festina Tour of Britain watch at London trade show IJL on Sunday.
Festina has been official timekeeper of the Tour De France since 1992 and this year signed up to do the same for the Tour of Britain. To celebrate the sponsorship the brand has created a special watch.
The new Festina Tour of Britain ChronoBike model is available in a with a choice of rubber and stainless steel straps, with new packaging designed specially for the launch. Unique Jewelery will also show eight other new Festina ChronoBike timepieces at IJL.
Festina has enjoyed a strong year with more than 4 million watches sold in the past 12 months, and a sharp increase in UK consumer interest in the brand after British cyclist Bradley Wiggins won the Tour De France.