Festina watches has added the Jupiter London Nocturne to the list of cycle events that it will sponsor this year.
The brand, which has had a lengthy association with the Tour de France and this year with the Tour de Yorkshire, has become synonymous with the world’s great road races.
The London Nocturne, which was first run in 2007, is a unique sporting and social event that includes several races throughout the day and night including a folding bike race and a penny farthing race.
These are followed by an elite race where riders including Olympic champions and Tour de France stars will battle for glory through the darkness.
The festival takes place in Farringdon, East London, on June 6.
Festina is releasing a special Jupiter London Nocturne Edition men’s chronograph. The stainless steel quartz watch has a 43.5mm case and a rubber strap. Festina’s UK distributor, Unique Jewelry, says it will retail for £129.