Festina is the quintessential watch brand for cycling enthusiasts, and as official timekeeper of the 2015 Tour of Britain, it has introduced a new collection of racing chronographs.
There will be two new models in the collection, one with a stainless steel bracelet and one with a high performance rubber strap.
Festina’s involvement with cycling is second-to-none, and covers the world’s biggest cycling events. The most famous of these is the Tour de France, which is has been the official timekeeper of for more than 20 years now.
With the Tour of Britain – which takes place on 6-13 September – receiving national television coverage on ITV, Daniel Ozel of Festina’s UK distributor, Unique Jewelry, hopes that the new watches will be a hit with cycling fans.
“This TV coverage and promotion, as always, will generate a lot of brand attention here in the UK,” said Ozel. “We aim to raise the brand awareness for Festina watches from which retailers will benefit.”