Salvatore Ferragamo watches, made under license by Timex Group Luxury Division and distributed by Madaluxe, have a new slogan: “Exclusive, Innovative, Responsible”.
The mantra may be new, but the strategy behind it has been part of the Ferragamo DNA for decades.
Innovation and creativity in the use of materials have marked the path of Salvatore Ferragamo since the beginning, having for years paid increasing attention to the environmental impact of its activity: to make quality products that respect nature.
On the occasion of Earth Day 2021, the Florentine house unveils the F-80 Skeleton Sustainable, an exclusive, sustainable re-edition of one of its most successful timepieces.
Available in green and blue versions, each made in a limited series of 200 pieces, the new F-80 Skeleton Sustainable has an elegant black satin case that contains an automatic movement visible through the transparent caseback and the skeleton dial, on which the double Gancini symbol stands out.
The strap is made of materials with a low environmental impact; a thin layer of FSC certified cork covers the inside, while the outside is of post-consumer recycled PET fibre fabric, with hole covers made of vegetable-tanned leather.
F-80 Skeleton Sustainable is presented in unique packaging, also made entirely of responsible materials; the outer box is in FSC certified cardboard, while the wood and metal protective shell – available in two shades that match those of the watch – is lined internally with hemp, and externally in post-consumer recycled PET fibre fabric. The watch support cushion is made of a bioplastic material obtained 100% from sugar cane.
The construction of the F-80 Skeleton Sustainable’s climate impact has been measured according to the ISO 14067 Product Carbon Footprint standard, which quantifies the emissions due to all of its production stages. To obtain the carbon offsets necessary to make this exclusive model “carbon neutral”, Salvatore Ferragamo has made use of the support of Rete Clima, a non-profit organization fighting against climate change, with whom the company will support the realization of the Burgos Wind Project, the largest wind farm in the Philippines; thus establishing an ideal parallel between the movement of the hands and that of the wind turbines. In addition to reducing the emission of greenhouse gases into the atmosphere by generating large-scale electricity from a clean and renewable source, the project will create jobs and concrete economic opportunities for local communities.
The new F-80 Skeleton Sustainable will be available from April in Salvatore Ferragamo stores, at authorized retailers, and online priced at $2,395.