Faster than a speeding bullet, Bremont Supersonic celebrates 50th anniversary of Concorde


British watchmaker Bremont has become famous for its limited editions and the spectacular parties at which they are launched.

This week saw the launch of one of its most ambitious creations that will attract interest both sides of the Atlantic as the company introduced the Bremont Supersonic, a watch celebrating the 50th anniversary of Concorde, and incorporating parts from the iconic aircraft.

Concorde, which stopped flying in 2003, flew at twice the speed of sound, faster than a rifle bullet, and halved the time of transatlantic crossings.


The Bremont Supersonic contains the manufacturer’s first ever manual wind movement which has an 8-day power reserve with its countdown indicator on the dial at 12 o’clock.

Bremont has tried to capture some of the essence of the 1970s, when Concorde first flew, with a sunburst white dial representing Concorde’s specially developed highly reflective paint.



The blue hands of the Supersonic echo British Airways blue on Concorde’s famous livery and a subtle motif of the plane’s iconic silhouette can be seen on the second-hand sub dial.

“Concorde was more than just metal. She inspired pride and emotion – that is truly a rare thing. We are delighted to dedicate the Bremont Supersonic chronometer to this remarkable type and will incorporate aluminium from Concorde Alpha Bravo into the watch. The Bremont Supersonic is our unique tribute to the world’s only successful supersonic airliner; it’s an honor to work with a prestigious company such as British Airways and for them to trust us with their Concorde heritage,” Giles English, Bremont co-founder says.

Alex Cruz, British Airways’ chairman and CEO, adds: “Concorde was such a magnificent piece of engineering and will always be an important part of our heritage. We are hugely excited to have partnered with Bremont, another British brand with a history of exceptional design, as we celebrate Concorde’s 50th year and look ahead to our centenary in 2019.”

The watch is offered in either stainless steel, white gold or rose gold. It has a 43mm case housing a modified calibre BE-11M hand wound movement. Prices start at $12,495 for the stainless steel model while the white gold version costs $23,995 and the rose gold is $22,495.

Previous articlePatek Philippe perpetual calendars star at Sothebys Important Watches fall auction
Next articleTAG Heuer serves up official watch agreement with ATP tennis tournament


Please enter your comment!
Please enter your name here