Zeon has signed a global licensing deal that will see it design, manufacture and distribute Jack Wills watches around the world.
Neither Jack Wills nor Zeon have disclosed details of the contract, but WatchPro understands the first collection will be launched in Autumn 2018.
Jack Wills is a British fashion brand with sales of £131 million last year from 73 of its own stores in the UK and wholesale operations around the world.
Jack Wills is known for youthful and sporty British preppy styles for men and women.
Its products are branded with the signature logo of a pheasant with a top hat and walking stick, which could be incorporated into its watch collections.
The Jack Wills licensing deal is the second signed by Zeon since summer. In asdfsadfadf, the company announced it will be making watches on behalf of Savile Row institution Gieves & Hawkes.