Watches of Switzerland continues to assert its market presence across the US, this time with a move made in partnership with MB&F.
The announcement includes an exclusive retail partnership in Las Vegas, as well as distribution through the Watches of Switzerland e-commerce platform.
Watches of Switzerland will now offer MB&F’s timepieces on its e-commerce platform, WatchesofSwitzerland.com.
In addition, Watches of Switzerland will become the exclusive Las Vegas retailer for MB&F, where it will join an offering of the world’s leading timepieces at Watches of Switzerland’s Wynn Esplanade location.
MB&F will introduce within a few months its new retail environment in the space that draws inspiration from the brand’s artistic laboratory concept, as well as its sculptural timepieces.
The new environment will feature clean lines presented with a harmonious balance of retro-futuristic design elements that perfectly mirror Watches of Switzerland’s goal of breaking the traditional watch shopping experience.
David Hurley, EVP of Watches of Switzerland, explained: “At Watches of Switzerland we pride ourselves on championing independent watchmaking and believe that they are an essential component of the industry.
“There is no better example of this than MB&F, who drives creativity and unconventional ingenuity to new heights in the watch world. Together, through this partnership, we will be able to bring these exceptionally unique timepieces to our clients who continue coming to Watches of Switzerland for incomparable experiences.”
This comes as MB&F founder Maximilian Büsser added: “At MB&F we are thrilled to team up with such a dynamic, innovative and high-profile retail partner as Watches of Switzerland.
“The partnership covers Watches of Switzerland’s Las Vegas location and e-commerce, perfectly complementing our existing U.S. network with retailers in California, Florida and New York. We look forward to further strengthening together our presence in the vigorous American market, which has become over the last few years one of our strongest regions worldwide.”
Breakthrough MB&F timepieces such as the HM9 Flow Air Edition, the GPHG 2020 Finalist HM10 Bulldog Titanium, and the Legacy Machine 101 White Gold—with prices ranging from $65,000 to $206,000—will now be available on WatchesofSwitzerland.com and at the Wynn Las Vegas.