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EXCLUSIVE: Tourneau rebranding to Bucherer will start in 2020 - WatchPro USA

EXCLUSIVE: Tourneau rebranding to Bucherer will start in 2020

It is almost a year since Europe’s biggest jeweler Bucherer bought Tourneau in the United States, but it will take two years more before customers will see any stores rebranded. In January this year, as the acquisition of Tourneau’s 28 store business was announced, Guido Zumbühl, CEO of the Bucherer Group, suggested that bringing the Bucherer … Continue reading EXCLUSIVE: Tourneau rebranding to Bucherer will start in 2020