Lotus watches has unveiled Hollywood actress and model Megan Fox as its new brand ambassador.
Ms Fox is immediately recognisable as one of the most beautiful and sexy women in the world, Lotus states.
She will star in online and television advertising for Lotus watches and Lotus Style jewellery, which are distributed by Unique & Co in the UK.
In the promotional video Ms Fox towers over the city of New York, walking around the city, meeting up with a handsome and confident guy.
The metropolitan backdrop highlights the skyscrapers which remain dwarfed by their gigantic forms, showing literally the Big Apple at the feet of the American actress.
“Lotus jewellery and watches have been a big discovery for me. The filming was fantastic and gave me an insight into the brand and the variety of collections. I am delighted to be a part of Shine”, says Ms Fox.
Miguel Rodríguez, owner of Festina Group, the parent company of Lotus, says he could not be more delighted with the association with Ms Fox. “The selection of Megan Fox as the new image of Lotus fits perfectly. She shares with us the modern, ground-breaking and cosmopolitan spirit that is part of the brand DNA.”