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EXCLUSIVE: Buben & Zorweg on the cusp of new US corner store launch


Buben & Zorweg is on the cusp of opening a new US corner store, following on from the rapid success of a recent new launch in Florida.

The German-based brand recently opened a new corner store within ECJ Luxe in South Florida, which represents the Buben & Zorweg ‘very well’, according to Michael Arnsteiner, head of international marketing.

Now Razny Jewelers in West Lake Street Addison will be the location for the brand’s 13th store in the US, which is scheduled to open on September 1.


Speaking exclusively to WatchProUSA, Arnsteiner said on the Florida store launch: “The Buben & Zorweg corner in the store represents the luxury brand very well. The main masterpieces at ECJ are the Orion Safe, the Agartos and the Grand Collector Inbuilt Slide and Hide.”

The success is also being recreated overseas in Hong Kong, with the recent opening of the debut Buben & Zorweg boutique at Harbour City.

Lane Crawford, Harbour City is a luxury department store in Asia and one of the busiest hotspots for luxury shopping worldwide.

Buben & Zorweg has been working with Lane Crawford for over a decade, so the opening of an in-store boutique is a natural process.

Commenting on the launch, CEO Zorweg said: “The uniqueness of our work is very important to Lane Crawford therefore the Grande Infinity is one of Buben & Zorweg’s most important masterpieces for them. This fine timepiece is so much more than a clock. It is innovative in design and technology and may I say perfection.”




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