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Evolution continues at Revolution


These are interesting times for traditional magazine publishers, whatever the topic, and the watch world is no different with advertising shifting from trusted publications to algorithm-driven platforms such as Facebook, Youtube and Instagram.

Revolution, once the most successful watch title in the world, has pivoted towards e-commerce for pre-owned watches to bolster revenues. It is a tactic pioneered by Hodinkee, which is now viewed more as an online and brick and mortar shop than a commentator.

Changing times often call for different personnel, and Revolution has announced a global reshuffle that includes Nathalie Naintre, the current publisher of Revolution’s Mexico and Latin America editions, promoted to senior publisher and head of operations across North, Central and South America, effective immediately.


She will be assisted by the current publisher of North America, Jay Gullers, who will continue to manage the USA edition.

“Nathalie has managed the Central and South American markets for Revolution to great success, and we believe that this appointment will add synergy and allow us to create more dynamic and powerful content in the Americas, a region that continues to see strong growth when it comes to luxury watch acquisition. We believe that Nathalie, supported by Jay as well as great editors and staffers across both continents, will enhance Revolution’s footprint in these markets,” says Wei Koh, founder of Revolution.

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  1. I echo the comment regarding Hodinkee being viewed as more of an online and brick-and-mortar retailer rather than a commenter. I have become more concerned each week that Hodinkee’s increasing retail emphasis will negatively affect their ability to provide independent review of new and pre-owned watches.


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