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Everlast and Casio G-Shock collaborate to deliver knockout fitness model


Casio G-Shock has teamed up with boxing brand Everlast to develop a new fitness timepiece.

The new GBA800EL-4A comes in matte red reminiscent of the brand’s famous boxing gloves with the Everlast logo engraved on the case back and featuring on the dial and band.

The model’s LED backlight feature highlights the brand’s motto, ‘Choice of Champions’ on the digital front display.


It has been equipped with a three-axis acceleration sensor to keep track of step count as well as walking/running pace.

The digital display also shows the step count and hourly step graph, while the status indicator displays the target achievement rate.

It has Bluetooth connectivity capabilities via the G-Shock Connected app which allows users to see graphs of steps taken, as well as calories burned broken down by five metabolic equivalent (MET) levels for each day, week and month.

The GBA800EL-4A will retail for $160 and will be available for purchase beginning in July at standard G-Shock retailers including Macy’s, the G-Shock Soho Store, and www.gshock.com.

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