Esquire is launching a new standalone watch publication in the UK in partnership with luxury department store Harrods.
The Big Watch Book has been a staple of Esquire’s publishing portfolio in a number of its international territories for years, but this week’s launch marks the first UK publication.
The first issue, which has been produced by the team behind Esquire, will be launched at an in-store event at Harrods with Chelsea manager Jose Mourinho tomorrow night before going on sale on Friday.
Jason Broderick, fashion director, menswear and fine watches at Harrods, said: “We are absolutely delighted to be Esquire’s official retail partner for the first edition of The Big Watch Book, celebrating the launch with an exclusive event hosted together with Hublot and their renowned ambassador, Jose Mourinho. As part of Harrods Man Cover to Cover, our month-long celebration of all things menswear, this partnership showcases our dedication to providing our customers with unique luxury shopping experiences.”
To celebrate the launch, Esquire, in partnership with Harrods and Men’s Health, is launching the UK’s biggest ever consumer watch research survey to gain an insight into consumer watch-buying habits.
In December, Esquire will team up with Audemars Piguet for a data-driven content partnership, resulting in a 36-page mini magazine called The Little Watch Book. Esquire will use the data to identify key consumers who are either fans of Audemars Piguet, or are actively looking to purchase an Audemars Piguet watch.
Each consumer will receive a bespoke personalised magazine. The Little Watch Book will be attached to the front cover of The Big Watch Book and delivered to them directly.
Duncan Chater, group publishing director of Esquire, added: “This brand extension is a natural progression for Esquire. The Big Watch Book combines expert advice with beautiful design, providing consumers with a must-read magazine and advertisers with an opportunity to reach a highly engaged targeted audience.
“We are thrilled to partner with Harrods on the launch. The partnership will give advertisers insights into the watch-buying process, while the in-store event with José Mourinho is the perfect setting to launch the new brand. We are particularly excited about working on more innovative, highly targeted data-driven projects like The Little Watch Book in the future.”