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Elvis Presley Accutron resurrected

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Accutron has reissued a watch made famous by Elvis Presley in the 1960s, who took a shine to its angular style.

The original Accutron 521 was launched in 1960 in a 14ct gold asymmetrical square case measuring just 32.8mm x 32.5mm.

Today’s 521 joins Accutron’s Legacy collection that launched last year, and is on sale now for $1,550.

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It keeps the same dimensions, potentially making it more appealing to women today, but is now made in a gold toned steel case and is worn on a mesh style bracelet or brown lizard-embossed leather strap.

A 1960 Accutron 521 certified as owned by Elvis Presley.

The watch is is powered by Accutron’s Swiss-made 26-jewel movement and is water resistant to 30m.

The 521 is a limited edition of just 600 pieces for either the mesh bracelet or leather strap options.

“We are honoured to bring back the iconic 521 timepiece and even more humbled to have acquired the original to draw inspiration from and to house within our historical archive,” says Jeffrey Cohen, President of Citizen Watch America.

“Accutron has a significant history in technology and design so it wasn’t a surprise to learn of icons during that time who appreciated the brand.”

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Rob Corder

The author Rob Corder