Elliot Brown to launch patented Beachmaster® watch at WatchPro Salon


British watch brand success story, Elliot Brown, will be launching a patented new watch at this year’s WatchPro Salon event.

The new high-performance GMT Automatic Beachmaster® boasts patented 24 hour click-lock mission timing, dual time zones, ceramic divers bezel, 56h power reserve and testing in water at 300m.

The brand will showcase the watch at the luxury show at The Londoner on 11-12 November and it will be available to buy from January.


Elliot Brown has enjoyed a loyal and knowledgeable fan base since it launched in 2013, and these collectors will get a chance to speak directly to the brand’s co-founders, Ian Elliot and Alex Brown, at WatchPro Salon.

This will be a brilliant opportunity to grill the two men on how they’ve developed the first analogue watch in years to be granted a patent. Working with the GMT 24h hand the split internal bezel counts down up to 12 hours to mission start, H hour, then automatically counts up to 12 hours.

Hours, minutes and seconds hands can also be utilised for shorter mission timing periods concurrently with the 60-minute external count down bezel.

The GMT Automatic Beachmaster® is presented on a matching stainless steel bracelet with a neat expanding divers clasp plus an additional rubber deployant strap that’s easily swapped thanks to the brand’s military grade strap bars.

Priced from £2,375, the GMT Automatic Beachmaster® promises to be the talking point of this year’s hugely anticipated WatchPro Salon.

To get your tickets for the exclusive event, click HERE.

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