Edox is the new official timekeeper of the World Curling Federation (WCF), having secured a two-year agreement with Infront Sports & Media to be well represented at the key sporting events, in which competitors slide stones across a sheet of ice.
The Swiss watch manufacturer will now be fully integrated across the WCF Men’s and Women’s World Curling Championship events, as well as the European Curling Championships for the 2013/14 and 2014/15 season.
In its new role, Edox will benefit from prime exposure at the WCF flagship events. Principle contractual rights include advertising in camera view under the ice and logo integration through scoreboards and timing clocks. Additionally, a TV insert in the global feed is included alongside a prize giving opportunity for the World Champion team.
WCF president Kate Caithness said: “Infront’s ongoing effort to enhance the communication value and strength of our events continues to deliver strong marketing results. We welcome Edox onto the ice and are convinced that our new timekeeper will benefit greatly from the growing popularity of curling. Especially as the company has committed to all three top events and will therefore be an integral part of our sport for the next two years.”
Also speaking about the relationship, Edox president Victor Strambini commented: “There are few sports that are so closely associated to precision and accuracy as curling. This provides an ideal environment for our premium brand, even more so as the TV audiences are on the rise. The Edox motto is to provide ‘Timing for Champions’ and we are proud to activate this approach through the World and European curling champions of the future. A dedicated WCF watch made by Edox will allow fans of curling to make a true champion impression themselves.”
The 2013 Le Gruyère European Curling Championships will be held in Stavanger, Norway, from 29 to 30 November. The 2014 Ford World Women’s Curling Championship will take place from 15 to 23 March in Saint John, Canada with the 2014 World Men’s Curling Championship following from 29 March to 6 April in Beijing, China.
Edox was founded in 1884 in Biel, Switzerland. The brand has a heritage of professional sports timekeeping in the fields of cycling, motor sports and sailing.