Edifice looks to motor on from strong 2015


Casio’s motorsport-inspired brand Edifice is looking forward to the rest of 2016 with great optimism after a terrific year last year.

With sales up by 15% in 2015 and having recently signed a two-year official partnership deal with Formula One racing team Scuderia Toro Rosso, it’s not hard to see why spirits are high at Edifice HQ.

Scuderia Toro Rosso is a team tipped for great things, fronted by a team of young drivers, including 18-year-old Max Verstappen and Carlos Sainz Jr.

Story continues below

The relationship between Edifice and motorsport has been a natural one since the brand’s inception, with the continual evolution of the technology, functionality and design behind the collection an ideal match for Formula One.

Leave a Response

Tags : CasioedificeFormula 1motorsportsales growth
Daniel Malins

The author Daniel Malins