Edifice drives forward with Scuderia Toro Rosso timepiece


Casio Edifice, creators of motorsport-inspired watches, have announced the release of a new model in to the EDIFICE line – the Scuderia Toro Rosso Limited Edition EFR-554TR.

The sporty timepiece marks Casio’s first partnership watch with the Formula One team Scuderia Toro Rosso, and follows the brand becoming an official partner of the racing team in January this year.

The EFR-554TR features the Scuderia Toro Rosso team colour – red – to accent the second hand and the hands of the inset dials, while navy blue and gold accents highlight details on the case, as well as the hour and minute hands.


The team’s logo is emblazoned on the watch face and caseback, and the timepiece itself comes packaged with a display stand and commemorative card.

Shigenori Itoh, senior executive managing officer and senior general manager of Casio’s global marketing headquarters, said: “I am proud to be able to launch a watch that symbolises our official partnership with the youthful and promising Scuderia Toro Rosso. We look forward to the future success of the team.”

Franz Tost, team principal of Scuderia Toro Rosso, added: “I have been looking forward to our partnership model created under the dynamic and innovative EDIFICE brand. I hope to promote even closer ties between our two organisations.”

With the EDIFICE brand concept of ‘Speed and Intelligence’, Casio regards the racing team as its perfect match, sitting in line with Scuderia Toro Rosso’s technological innovations and ‘youthful dynamism, momentum and passionate pursuit of speed’.

Previous articleREVIEW: Samsung Galaxy Gear S3 Frontier lets you leave your phone behind
Next articleAlexander Rossi joins TAG Heuer ambassador line up


Please enter your comment!
Please enter your name here