eBay extends Authenticity Guarantee to jewelry

(Photo by Justin Sullivan/Getty Images)

eBay has authenticated more than two million sneakers, watches, handbags and trading cards since introducing Authenticity Guarantee in 2020 and expects that number to swell to over five million items in the next two years.

The service was launched in the United States but has now been rolled out to other markets including Japan and the United Kingdom.

Scaling the Authenticity Guarantee was seen as a major challenge, but the service has been widely welcomed, and the third party authenticators being used by eBay — Stoll & Co., in the case of watches — are proving to be reliable and able to keep up with demand.


Watch and jewelry retailers can now trade both commodities with the same level confidence after eBay announced earlier this summer that it would authenticate new and pre-owned fine jewelry sold for $500 or more through its marketplace.

Initially, jewelry from the likes of Bulgari, Van Cleef & Arpels, David Yurman,Cartier and Tiffany & Co. are not covered, but eBay is working to grow the service to include it by the end of this year.

Tirath Kamdar.

“Jewelry has always been a popular category on the marketplace, and its growth shows how consumer demand is only increasing,” said Tirath Kamdar, GM of Luxury at eBay.

“As we continue to listen to our community of luxury enthusiasts in order to foster an even more trusted shopping and selling environment, expanding Authenticity Guarantee to jewelry was a crucial next step for our luxury business.”

eBay is collaborating with GIA for the Authenticity Guarantee. Its experts will perform a multi-point inspection, verifying metal type, purity, and gemstone quality, to confirm the authenticity of every eligible item.

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