E. Gluck Corporation has signed a strategic partnership with Authentic Brands Group (ABG), owner of a global portfolio of lifestyle, celebrity and entertainment brands, to launch Juicy Couture watches.
Starting with a Fall 2018 collection, E. Gluck will unveil a line of watches aligned with the glamorous and irreverent sport style of the Juicy Couture fashion house.
The watches will be seen for the first time at this month’s Baselworld exhibition in Switzerland.
“We are thrilled to partner with the iconic Juicy Couture for their upcoming line of watches,” says Bobbie Weichselbaum, Executive Vice President, E. Gluck Corporation.
“Together, we will bring the world a watch collection that is the perfect mix of bold glamour and sophistication and we look forward to a long relationship with the brand.”
With its mix of colors and textures, the new watch collection is inspired by Juicy Couture’s casual yet chic and flirty heritage and stays true to the brand’s DNA with a sense of updated nostalgia.
The new collection for Fall 2018 is a celebration of the brand’s rich fashionable history featuring styles that are fun as well as classic and sophisticated.
“We are pleased to partner with E. Gluck on the relaunch of Juicy Couture watches,” said Jarrod Weber, Executive Vice President of Brand at ABG, owner of Juicy Couture.
“They have created a well-executed collection that fits with Juicy Couture’s aesthetic. BaselWorld is the perfect outlet to showcase the new collection for this relaunch.”