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DOXA builds on US success and grows market share with international expansion strategy

DOXA_SUB_200_Rubber

As part of its dynamic expansion strategy, DOXA has established presence in India, Norway, Romania and Bulgaria to build on market share growth gained in 2020, with the firm explaining how the new markets look very promising for the SUB diver’s collection.

The move has been encouraged by the brand’s strong results since the beginning of the year, and the successful relaunch of the SUB concept the year before.

International market growth follows the US, the UK, Australia and European success, with the presence in India coming via partner or choice ETHOS Watches.

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DOXA detailed how ETHOS Watches demonstrated impressive distribution and sales power in the region and is starting with two strategic points of sale before deploying throughout the country.

In Norway, the brand is partnering with well-established agent SWISS TIME, leveraging their strong local expertise to develop this very promising market for the Swiss brand.

While in Eastern Europe, DOXA will be available through the B&B Collection in Romania and Giulian Watches and Jewellery in Bulgaria.

Last month, WatchPro covered DOXA’s move to build on a splash of orange to create sports watches in a rainbow of colours and is adding to its portfolio this month with six styles of its SUB 200 C-GRAPH automatic chronograph.

Read the full story here:

DOXA lights up sporty chronograph family in rainbow of six colours

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Alex Douglas

The author Alex Douglas