Doors open to Oxford Street Hour Passion Boutique


The Swatch Group UK opened the doors to its second Hour Passion boutique, this time on Oxford Street, London.

The multi-brand concept, which houses a host of Swatch Group brands including: Longines, Rado, Union Glashütte, Tissot, Calvin Klein Watch and Jewelry, Balmain, Mido, Hamilton, Certina, Swatch and Flik-Flak, opened at the weekend.

Divided across two levels, the 270m² boutique has been designed with a relaxing environment in mind and with the intention of appealing to both watch enthusiasts and newcomers to watches.


Swatch Group management board Nick Hayek said: "The UK market and the British consumer are very important for us. We feel that they should be served in the most excellent way. That is why we decided to install a splendid new Hour Passion boutique in London carrying some of our finest brands.”

Each brand has its own retail area that uses its colours, materials, and imagery.

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