DM London doubles size and stock of Rolex boutique


DM London has doubled the size of its Rolex boutique in Selfridges and doubled the range of Rolex stock it carries.

The newly expanded boutique opened in Selfridges Wonder Room yesterday with three separate standing, sitting and VIP selling areas.

David Coleridge, chairman of DM London, said: “We’re delighted to be opening our new Rolex space and to be able to offer Selfridges customers the most premium and enjoyable shopping experience when looking for their Rolex watch.”

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The stock holding now makes the Rolex boutique at Selfridges ‘the most completely stocked UK Rolex location’ alongside DM London’s flagship Rolex boutique at One Hyde Park.

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James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.