Kenneth Green Associates is exhibiting the latest watch collections from Roberto Cavalli and Just Cavalli at International Jewellery London.
The exhibition runs from September 3-5 at London Olympia.
KGA has been one of the biggest names in the distribution of prestige perfumes in the UK for several decades, and is using that expertise and contacts to shift sideways into watches.
Roberto Cavalli watches, which were launched in July and already on sale in Fenwick on Bond Street, have been created in partnership with prestigious Swiss watchmaker Franck Muller.
The watches unite the styling of the Italian fashion house with the technical skills, horological heritage and gemological expertise of Franck Muller.
The collection uses Swiss movements in steel cases with sapphire crystal glass, leather straps and steel bracelets.
Both ladies and gents collections will be shown at IJL.
The watches of Just Cavalli, the diffusion line of the Italian designer, are more affordable fast-fashion timepieces that use bright, bold colours, along with Cavalli’s signature animal print and snake motifs.
“Key pieces for ladies include the very wearable Snake-like bracelet – as it twirls around your wrist it exudes effortless glamour,” Kenneth Green Associates says.
“The Gents collection is discreet with the logo and relies on masculine touches to offer a strong watch whether a classic relaxed styling or the more sporty Chronograph collection,” the company adds.
Prices start at around £90 for both ladies and men’s models.