Diesel Timeframes is set spend £1 million on marketing in the UK media over the next 12 months.
The £1 million campaign will include TV ads to promote its Super Bad Ass and Megachief watches. An initial run of ads are due to air next month with a follow-up campaign planned to hit TV screens in the run-up to Christmas.
At the end of last year Diesel Timeframes ran a TV advert that it titled Time To Be Brave on channels including ITV, Channel 4 and Sky. The advert was created by agency Crispin Porter + Bogusky, which will work on the new ads for 2013.
Fossil Group said that 2012’s TV campaign yeilded strong results and as such it will use TV advertising to promote the brand again this year. The company said that the ads in the first two weeks of June will air during prime-time slots on Channel Four, among others, and will feature Diesel Timeframes DZ7125 and DZ7259 watches.
The watch brand, which is a joint venture between fashion house Diesel and Fossil Group, has just signed Goodstuff Communications to handle its media planning.
Fossil Group UK marketing account manager Jonathan Searle said: "It is exciting times for Fossil and Diesel Timeframes and we are very pleased to be working with such a creative and forward-thinking team at Goodstuff."