Diesel launches supersized Timeframes line


Diesel has launched a special edition AW12 collection of supersized 57mm timepieces, part of its Timeframes collection that it says has “super wow-factor”.

The new Timeframes models feature a re-imagined dial and six new styles, with a number also available in 51mm versions.

The oversized collection has been shot for the brand’s AW12 campaign, Screen Test, and were shot by fashion photographer Steven Meisel. The watches have been shot with theme “portraits for successful living”, combining fashion photography with strong personalities.

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The two leading styles have a 57mm case, with one featuring multiple timezones, a steel, black leather strap with both analogue and digital function. The second version has a gunmetal ion plated bracelet, case and dial.

The collection follows a recent range designed with American tattoo artist Mr Cartoon.



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