Diesel creates TV ad for Timeframes collection


Diesel is set to launch a global TV advertising campaign for its Timeframes collection of oversized watches, called Days to Live.

The film is said to take the “Time to be Brave” theme of the Timeframes collection, encouraging people to seize opportunities. The Days to Live campaign has been launched to inspire people “to step back from their daily routine, re-evaluate their lives and make their wildest dreams happen now, not later”.

The campaign – which is yet to be released – will feature a rhythmic ticking soundtrack that it says helps to create a sense of urgency.

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The TV commercial features DZ1725, the bestselling timepiece in the Diesel Timeframes collection, and DZ7259, dubbed a “rising star” within the collection.

The commercial is set to air on ITV1, ITV2, ITV4, Channel 4, E4, Channel 5, Sky Movies, Sky Sports, Sky1, Sky2, Sky Atlantic, MTV, ESPN, Comedy Central, and FX from November 25.

The new collection of Diesel timepieces was showcased earlier this month at Fossil’s press event in London, with nods to neon and its supersized Badass model, due for 2013.


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