By Deepa Narwani
Designer Dzmitry Samal has created a line of timepieces that are made from concrete and housing Swiss movements.
There are eight different designs in total that will each be limited to a run of 100 to 150 pieces.
Samal said: “Watchmaking as I see is more than just a time measuring mechanism. It is the main male jewellery and should reflect the personality and strength of its owner.
“My watches tell the story of an alliance of French creativity and Swiss technical performance, innovating in a field that has never been explored in watchmaking before.”
The concrete watches will be priced from $1,190 (£776) to $1,500 (£966).