Design house eyes watch market drive after Chronoswiss collaboration


RUMA Design is calling on the success of a recent collaboration with Chronoswiss to drive itself further into the watch industry.

The Madrid-based firm has a background in the automotive industry but after working with Chronoswiss on a recent project, the company’s co-founders have their eye on how they can offer more of a service to the market.

In conversation with WatchPro, Ruben Velasco and Mario Fuentes explained how they draw on experience with working on brands like Ferrari, Volvo and WM Motors around the world to apply “knowledge and sensibility” to each RUMA Design project.


Discussing the entrance to the watch market, the duo said: “At the end of 2018, through one person we much appreciate, Yann Allemann, arised the opportunity to meet Oliver Ebstein, CEO of Chronoswiss and Maik Panziera, head of design.

“In an organic and honest manner, we started the trajectory of a project that today is called Skeltec. During all the Chronoswiss-RUMA Design collaboration, we were able to provide to the brand an innovative vision of how to understand a watch from our car design background point of view, as well as Chronoswiss transmitting to us the importance of excellence and quality of Swiss ateliers within the luxury watch field.”

They added: “The combination of both worlds has led to the creation of a unique, characteristic and distinguishing product which made RUMA Design definitely entering the watch industry.”

With regard to work in the watch market as the company grown, they explained: “We think that our extensive experience in advance design within the automotive industry has changed our understanding of design, which allows us bringing new ideas, fresh concepts in a formal design language and introducing a new vision in relation to the surfaces treatment in such a traditional and excellent product as a watch.”

Concluding: “The watch industry has always been a world of high quality standards and excellence, which are the values also requested in the automotive industry, acquired during many years of experience in RUMA’s team background. These values are exactly what we provide to our customers.”

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