Saks Fifth Avenue has opened ‘The Vault’, a new floor dedicated to high fine jewelry and watches.
The company says it hopes furthering the Grand Renovation of its iconic Flagship store reinforces Saks’ position in the Manhattan market.
Located on the lower level, the new environment offers customers an exclusive, private jewelry shopping experience.
It houses an assortment of more than 25 brands, 20 of which are new to Saks New York, including one-of-a-kind and limited edition pieces, as well as the largest selection of men’s watches Saks has ever offered.
Marc Metrick, president of Saks Fifth Avenue, commented: “As New York City’s newest destination for high fine jewelry and timepieces, The Vault takes the Saks Fifth Avenue flagship experience to the next level. Our significant investment in creating this new space supports our commitment to further Saks’s position as the preeminent New York City luxury destination.”
Adding: “With a unique atmosphere and impressive merchandise selection, Saks is delivering one-of-a-kind experiences, creating personal connections with our customers and transforming the way they shop for these valuable and lifelong pieces. The Vault is another dominant category presentation and the epitome of our New Luxury strategy focused on individuality, personalization and ease.”
The department features six high fine jewelry shop-in-shops, eight vendor-designed watch shops, and two additional private VIP rooms.
It also includes the International Lounge, which offers a multilingual concierge service for global visitors, daily store tours and jewelry and watch repair services.
Featured brands include Baume & Mercier, Boucheron, Bulgari, Chopard, Franck Muller, Graff, Hermès, IWC Schaffhausen, Jaeger-LeCoultre, Montblanc, Piaget, Roger Dubuis, TAG Heuer and Vacheron Constantin.