de Grisogono aims for global growth under incoming CEO Celine Assimon

de Grisogono CEO Céline Assimon

Jewelry and watch maison de Grisogono has appointed Celine Assimon as chief executive officer.

She takes over from John Leitao with a mandate to develop the brand on an international scale while expanding its product offer to reach a wider clientele, the company says.

Elmar Wiederin, chairman of the board of de Grisogono, said: “We would like to thank John for his five years with our company over which time he has helped us grow from a niche high jewellery house to an established player in the sector. The Board extends a warm welcome to Celine. With her exceptional business track record, broad experience of the jewelry market and global luxury brands, she is the ideal person to lead the company on the next stage of its journey to becoming a global luxury brand.”

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Ms Assimon’s previous role was as high jewelry and exceptional pieces director at Piaget. Before that she was worldwide head of high jewelry and high watchmaking sales at Louis Vuitton.

A French national, she began her career at Richemont, where in 2001, she joined Piaget North America’s marketing team.

“There is something magical about joining de Grisogono, it is an extraordinary brand that I have admired for many years. I very much look forward to working with the talented team to develop the business, continuing the traditions of daring creativity and craftsmanship for which de Grisogono is known,” said Ms Assimon.

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Rob Corder

The author Rob Corder