Dave Room to leave Steerwell Group


Dave Room is leaving Steerwell Group after 34 years to set up his own consultancy business.

Room was group sales director at the UK watch distributor and was instrumental in building up Raymond Weil in the UK market during his time there. He has now set up his own consultancy called Room Consultancy.

Steerwell Group chairman and chief executive Keith Sheppard said that Room’s decision to leave the group had been made " against a back drop of external changes affecting the Steerwell Group".


Last week it was announced that Raymond Weil is moving its distribution away from Swico after 37 years with the Steerwell Group company. It will now handle its UK distribution through a dedicated subsidiary.

Sheppard said: "[Room] has been a faithful colleague and remains a dear friend. Dave and I ‘grew up’ in the watch industry together, and he has been an enormous driving strength at Swico and support to me personally.

"We have endured tremendous highs and some uncomfortable lows but whatever, we always moved forward. It is true to say, Dave is one of the real characters in this industry and he will remain so.”

Previous articleTRENDS: Alternative materials in watch design
Next articleGolfing boom drives Jaermann & Stübi to BaselWorld


Please enter your comment!
Please enter your name here