Czapek has introduced Quai des Bergues Sapphire Blue S under the tagline “this is not a blue watch.”
Part of the Quai des Bergues S collection, the sapphire blue iteration was first unveiled in a prototype version at Baselworld 2019.
It is a 38.5mm steel timepiece featuring a striking blue ‘flinqué’ enamel dial, a technique combining geometric patterns with enamelling.
It was created after months of research, countless iterations and following the advice of a panel of Czapek shareholders and collectors.
Speaking about the product and explaining its tagline, Czapek CEO Xavier de Roquemaurel said: “The fashion industry and the world of watchmaking are getting closer.
“Fashion is ever changing while watchmaking fosters tradition and heritage. However, the concepts of trends and colours are now positively contaminating the watchmaking industry.
“Before ‘blue’ meant one ‘blue’, today there are many different and evolving hues.
“In the 2000s blue in men’s fashion was essentially a night blue, very dark, almost black.
“In the 2010s, we saw a new type of blue appearing on the Milan catwalks: the dark blue rule was broken and men were suddenly free to wear lighter hues.
“A tone of blue has a certain lifetime, and it was the right moment to look forward to the next one.
“Our Sapphire Blue is our bet for tomorrow’s blue, it is our blue for the 2020s.”
It took a year to Czapek to develop this blue dial with its partner, the enamel dial specialist Donzé Cadran., as the company worked hard to understand people’s feelings.
de Roquemaurel explained: “During one of our creative Labs in 2017 a blue from the 70’s received very positive feedbacks.
“We decided to introduce some of its ‘electricity’ and intensity into a modern hue to create a new blue… After countless iterations, we ended with two hues: the 541 and the 573.
“The final one was initially the 541, but because creativity is not a straight line, we finally selected the 573!”
The Czapek Quai des Bergues Sapphire Blue S is powered by the handwound caliber SXH1, a proprietary movement boasting seven days of power reserve.
A 100-piece limited edition, it is available in Czapek’s boutique in Geneva, rue de la Corraterie 18, through the brand’s official retailers and online from September 2019.