Customization is the name of the game for Armin Strom


Armin Storm is to capitalise on the trend for personalization with the introduction of one of its signature watches onto its customization platform.

The company’s online configurator service, which was created in an effort to reflect the market’s growing appetite for customizable timepieces, allows clients to create their own wristwatch in a variety of colorways and metals.

Already comprising six of Armin Strom’s most emblematic watches, the online configurator now includes the Mirrored Force Resonance.


Collectors will now have the option to configure this watch by choosing among two different case materials – stainless steel and 18k rose gold – plus multiple options for the strap in various colors, including grey, brown, black, blue or white.

In addition to these possibilities, the style and color of the hands and the dial, including the new handmade guilloché options, will also go through this personalization process.

This online process allows configuring Armin Strom’s watch to different price levels, which are updated live through the configuration, for complete transparency.

Armin Strom’s configuration platform launched on its website in October last year.

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