Custom Jaeger-LeCoultre watches to be auctioned


Design pioneers Sir Jonathan Ive, KBE, and Marc Newson, CBE, have collaborated with musician and philanthropist Bono to organize a (RED) Auction celebrating the very best of design and innovation whilst raising money for a worthy cause.

Jony and Marc have spent the past year and a half curating the collection, which consists of objects from disciplines as diverse as space travel and lighting design to contemporary art and rare automobiles, all unified and distinguished by their excellence and innovation. Proceeds from the 23 November 2013 sale at Sotheby’s New York will benefit The Global Fund to fight AIDS, Tuberculosis and Malaria.

The auction will feature icons of design selected by Jony and Marc and works that were personally customized by the pair, including a custom Jaeger-LeCoultre Atmos 561 clock with red accents and a Memovox Tribute to Deep Sea watch outfitted with a red dial and the (RED) logo engraved on its back.


In a press release, Newson stated: "It’s been a thrilling journey for Jony and me to curate this collection of pieces that celebrate extraordinary design that we love, that transcends all boundaries of time and place. Each object and the process of creating it conveys a rich set of human values, so it seems fitting that they should be auctioned with a different sense of human value in mind, to raise as much as possible to help people’s lives today. We’d like to thank our partners for their sincere generosity and for giving so gladly and willingly.”

Jaeger-LeCoultre added: “This is a great honour for Jaeger-LeCoultre to be part of this global project in association with Sotheby’s and support a true sustainable cause (RED) has been fighting for since 2006. Calling upon the manufacture’s creativity and watchmaking savoir-faire, reinterpreting two of our iconic timepieces with the recognition of two great names of Design has been even more thrilling.”

Previous articleIN PICS: Lego watches
Next articleLondon Watch Show confirms 2014 dates


Please enter your comment!
Please enter your name here