Crown & Caliber and Troverie are joining forces to encourage collectors to trade-in more of their luxury watches and buy other new or pre-owned models.
Crown & Caliber is an online marketplace for pre-owned luxury watches, while Troverie is an ecommerce business that has authorized dealer status for new watches with 16 prestige brands including Breitling, TAG Heuer and Omega.
The partnership aims to help luxury watch owners and collectors trade-in their unwanted luxury timepieces and trade-up for a new watch on Troverie, a service common in physical luxury watch stores but less common in the online world.
Crown & Caliber, which has been dealing in pre-owned watches for over five years, will provide the valuation for each watch and buy it if the customer accepts the price. The customer can take that price in cash, or it can make an extra 20% if it accepts a gift voucher that can only be spent at Troverie.
“This program with Troverie is the first time ever that luxury watch owners will be able to perform a full transaction of trading in a pre-owned timepiece and acquiring a new luxury timepiece online,” says Hamilton Powell, founder and CEO of Crown & Caliber. “Sellers can expect to receive absolute transparency and high-quality professional service throughout the process, resulting in a valuable and enjoyable experience.”
Fred Levin, founder and CEO of Troverie, adds: “This partnership with Crown & Caliber gives customers across the United States the opportunity to monetize and benefit from the unused watches sitting in their drawers, upgrading them for a new timepiece they will enjoy for many years to come.”