Crowdfunding to help Phillipe Dubois make watches

By Craig Heatly

The new owner of Swiss watch manufacturer Phillipe Dubois & Fils, said to be the older watchmaker in Switzerland, has opened the company up to investors and shareholders through a crowdfunding scheme.

Thomas Steinemann, the brand’s new owner, has opened the crowdfunding to generate the necessary funds to produce a new collection, which will be go on sale next year.

The mechanical watches made by Dubois et fils are limited to 99 pieces per series.

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All investors will require both shares and will receive each new watch collection at a special rate, turning each individual into a brand spokesperson.

Steinemann said: “We want to stand out from the crowd and inspire our customers-in line with the tradition of Dubois et fils.”

The company is launching its crowdfunding prices between CHF 500 (£329) and CHF 10,000 (£6,590).

Steinman says he had strong interest in the scheme from shareholders over the past two weeks revealing that a five figure sum of money has already been raised. On the brand’s website 34 investors are said to have signed up raising CHF 53,500 (£35,250).



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