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Cristiano Ronaldo fronts Jacob & Co campaign

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Footballer Cristiano Ronaldo has signed up to front a new campaign for Jacob & Co. 

The New York-based watchmaker will begin its campaign with Ronaldo with a print advertising campaign that kicks off in May. A public appearance from the footballer for Jacob & Co will then follow in mid-July.

Talking to reporters about his latest endorsement deal, Ronaldo said: “I’ve always been a customer and a fan of the brand for a long time so it is a natural fit, I always used Jacob watches, even before I knew Jacob Arabo.

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“The brand absolutely stands for leadership in creativity, as a collector of the world’s finest watches; it is obvious to me how much passion Jacob & Co has for quality.”

Also talking about the arrangement, Jacob & Co chairman Chris Del Gatto commented: “I think it signifies a complete re-launch of Jacob & Co. He is one of the most famous soccer players in the world, but more than that he’s one of the most respected athletes in the world.

"He has the attributes that we really feel mirror the Jacob & Co brand.”

Tags : watches; celebrity endorsement; marketing
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