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Corum ready to live the high life with its new release

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Corum has announced La Grande Vie as its new watch collection, translating from French as ‘The High Life.’

La Grande Vie adopts all of the Corum codes by considering them in the light of permanent collections and timeless pieces, making them accessible to experienced collectors and first-time buyers.

A 42mm titanium case houses the Swiss made automatic calibre (SW300), visible through a sapphire crystal case back.

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Baton hour markers are stretched out on the dials, which Corum wanted to be more elongated and thin than average, accentuating the ‘sunray’ effect reflected by La Grande Vie.

The 12 hour marker is replaced by a large key, an oversized Corum logo, in place of the Corum name on the dial.

It has been a busy month for the Swiss-based watch company, as just over a week ago Corum was announced as the Official Timekeeper for the Lacrosse World Championships.

This release also comes less than a month after the new additions to its Admiral collection were unveiled.

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1 COMMENT

  1. Is that all that they can come up with? Is this going to be the game changer for Corum? I have my severe doubts…

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