Corum puts mechanics first in new Lab collection


Corum has created a Lab collection that puts mechanics first as part of a new approach it calls ‘disruptive and contemporary.’

Launched in Beijing, the release of the watches coincided with Corum opening a dedicated store in the Macau center, the first of its kind in China.

Both new watch cases have been made entirely from black diamond-like carbon, allowing for the CO 410 skeleton caliber, which powers the watch, to be closely intertwined with the case.

The watches also feature an open worked dial which comes in grey anthracite enhanced with either red or white, depending on the version.

Jérôme Biard, CEO at Corum, said: “The underlying principle that we are establishing with the Heritage Corum Lab 01 is precisely to create a dialogue between these two. What would René Bannwart or Severin Wunderman have made of Corum heritage today? Progressives, even avant gardists, certainly wouldn’t simply have just reissued pieces. The Heritage Corum Lab 01 is our response to this vision which drives us, today more than ever.”

He added: “These are two models which embody our disruptive approach to watchmaking, as evidenced by the juxtaposition of ‘Heritage’ and ‘Lab’. In traditional Fine Watchmaking, the two concepts are never associated with one another. Heritage looks to the past, the lab to the future.”

Corum went on to confirm that it hopes the opening of the store in Beijing will show the firm’s commercial strength and reinforce its international success.



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