Over one third of Apple Watches are sold in mobile phone stores, according to research by Counterpoint Research.
Lead researcher Jeff Fieldhack estimates Apple sold 2.9 million Watches in the United States in the fourth quarter, with the four biggest wireless network companies, Verizon, AT&T, T-Mobile and Sprint accounting for roughly 975,000 of those sales.
If Apple Watch is winning customers from traditional watchmakers, it is also pealing them away from normal channels such as jewelers and department stores because the watches can be acquired with little or no upfront payment.
In a brief online chat with Verizon, WatchPro was told that customers can add the monthly payments of their watches to existing phone plans.
The latest $400 Apple Watch Series 3 can be ordered online and paid for over six months for $66.66 at Verizon.