Citizen Watch creates advertising campaign around beauty expert Sarah Jagger


Citizen Watch UK will feature beauty expert Sarah Jagger in its next advertising campaign for its Citizen Eco-Drive.

Ms Jagger is a fashion make-up artist who has worked on a raft of high profile advertising campaigns, editorial shoots and TV commercials. She is also author of Magic Make-up Tips and Techniques, which contains her secrets to “long-lasting, achievable beauty”.

She has appeared on ITV’s Lorraine and This Morning as a beauty expert and writes frequently for leading glossy magazines’ beauty pages.


Ms Jagger will make her debut in a campaign highlighting the proprietary technology that powers each Citizen Eco-Drive watch with light, any light, ensuring it stays continuously charged for its entire life.

The campaign will feature the Citizen L Ladies’ Collection including the new Citizen L Carina and the popular Citizen L Sunrise.

Mark Robinson, managing director of Citizen Watch UK, says: “We are delighted to be working with Sarah on our new campaign which will convey the focus of our strong and consistent leadership in light powered technology that is elegantly encased in the innovative design of our L Ladies’ Collection. The new light-focused campaign will be fully celebrating our 40th anniversary of Eco-Drive technology.”


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