Citizen Watch America strengthens Luxury Brands Division with appointment of dedicated managing director


Citizen Watch America has formally announced the promotion of Joy Tarbox to the role of managing director of the group’s Luxury Brands Division.

Ms Tarbox previously worked as senior vice-president of sales at Bulova until taking the new position in June this year.

She continues to report to Michael Benavente, managing director Bulova, but her division will be in charge of Accutron, Alpina, Ateliers de Monaco and Frederique Constant.


Ms Tarbox brings considerable experience from the luxury world, having worked in senior executive and commercial roles at Corum, Chanel, and Gucci Group Watches and Fine Jewelry.

She joined Bulova in 2016.

“We are continuously building and strengthening our Luxury Brands division and with that comes a dedicated staff for sales, marketing and customer care as well as a dedicated process at our warehouse for these brands. Joy’s expertise is integral to leading the growth of this division,” says Jeffrey Cohen, president of Citizen Watch America.

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